Doing Right by You, Even If You Lose Some People Along the Way

In life, we often find ourselves at a crossroads—faced with decisions that could either keep us in our comfort zone or push us toward growth. Choosing the path that’s right for you might not always be easy, and it can sometimes come at the cost of losing people who don’t align with your journey. But staying true to yourself is a decision you’ll never regret.

At times, we outgrow the places, people, and situations we once felt so comfortable in. And that's okay. Growth requires change, and change isn’t always accepted by those around us. Some may not understand your choices, others may feel left behind. But you don’t owe it to anyone to remain stagnant for the sake of comfort. You owe it to yourself to evolve.

By doing right by you, you create space for authenticity, and that space invites the right people and opportunities into your life. You begin to surround yourself with those who support your journey, share your vision, and elevate your energy. You’ll find that losing people along the way isn’t a loss at all—it’s simply making room for what truly belongs in your life.

Whether you’re navigating personal growth, career shifts, or even lifestyle changes, staying true to your values and your vision is essential. You’ll be tempted to cling to what’s familiar. But as the saying goes, “Comfort zones are where dreams go to die.” Your potential lies just beyond that comfort, and that’s where you need to be heading.

At Bahia Ascend, our philosophy revolves around the idea of adventure—both in life and in spirit. We believe in taking bold steps and embracing the journey, even when it means walking alone for a while. Our brand is about more than just clothing; it's about inspiring people to ascend to their best selves, no matter where the road takes them.

So, to anyone standing at that crossroads: choose the path that’s right for you. The people meant to walk it with you will find their way to your side. And if some don’t? Well, that just means their chapter in your story has ended—and new, exciting chapters await.

Stay true. Stay adventurous.

— Dino Lagui
Founder of Bahia Ascend 🌱